FOR BRAND PARTNERS

FOR CAPITAL PARTNERS

FOR BRAND PARTNERS

  • UNMATCHED FMCG AND CONSUMER GOODS SECTOR EXPERTISE

    A leading advisor focusing solely on the FMCG & Consumer Goods sector

    We know the FMCG and consumer goods sector, both as operators and investors, so we understand what is important when it comes to growing a business sustainably.

    Our deep understanding of retail and consumer brands (both locally and internationally) combined with our passion for working with founder driven businesses, will help guide you through the complexities of expanding and growing your own business with ease.

    Furthermore, our team have significant experience and specialise in the execution of FMCG transactions (i.e. capital raises and sell/buy side M&A) to help fund your growth or realise your investment when the time comes.

  • A HOLISTIC AND INTEGRATED APPROACH

    We bring everything together under the one roof for our brand partners

    We cater to all aspects of your brand’s needs at once – think better ideas and outcomes, unmatched responsiveness and communication (internally and externally), faster turnaround times and greater efficiencies as we bring our complementary skill sets together. 

    As a result of our experience and partnership with Ranged, we are able to anticipate your brands needs at every phase of its lifecycle. This unique advantage will save you time and money while providing you tailored and considered solutions via our multi-disciplinary approach. 

  • CREDIBILITY WITH INVESTORS

    We have developed deep relationships with a wide array of investors which enables us to match the correct investment style to your brands growth ambitions

    Our team’s extensive knowledge and years of experience working in and across all major retail, enable them to foresee true potential of FMCG and Consumer Brands.

    Our rigorous vetting process ensures that every opportunity we present to investors has undergone thorough evaluation and is appropriately prepared for investment. This is made possible by our extensive experience working with brands over a significant period and gaining deep familiarity with their business and commercial operations – thereby instilling confidence in the quality of the opportunity.

  • A VALUE DRIVEN APPROACH

    Value driven approach and fee structure

    We propose competitive fee structures and/or partnership arrangements that are aligned to achieving a great outcome for you.

    Our objective is to add value at every opportunity and provide genuinely independent advice and perspectives. 

FOR CAPITAL PARTNERS

We understand that the investment universe is continually growing and there are no shortage of assets seeking capital. Furthermore, we appreciate that as investors you are time poor, with limited resources to continually vet every IM which crosses your desk.

Thanks to our partnership with Ranged, we are fortunate to advise brands which are at inflexion points in their lifecycle, such as being deployed into national retailers or launching new products with the ability to disrupt stale categories. As a result, we have the ability to present investment opportunities which are at a truly unique point of value creation.

A rigorous vetting process ensures that every opportunity we present has undergone thorough evaluation, with a level of scrutiny and diligence that utilises our team’s extensive experience working with brands over many years. Having gained deep familiarity with each brands commercial operations and financial outlook, our team is well-equipped to present quality, high growth opportunities to capital partners.

Outside of opportunities with our existing partners, the in-depth knowledge and unique positioning in the sector allow Ranged Plus to identify emerging trends and unearth companies with the potential to be market leaders. If you are interested in identifying investment opportunities in the FMCG or Consumer Good sector, please reach out.

 

Some key highlights / wins from the Ranged and Ranged Plus team include:

  • Grew a Protein Brand to be 16% of the total category, and still growing rapidly.
  • Quadrupled the market share of a Health Snacking Brand to now be the second largest in the category.
  • Created two brands internally and launched directly into major retail chains without prior sales in market to fill gaps in their offerings.
  • Supported a beverage brand with retail ranging, with that brand ultimately selling to a multi-billion dollar beverage conglomerate.
  • Every brand we have ever launched into major retail still continues to be ranged in major retail to this day.
  • Represent the top protein and sweet health snacking brands in Woolworths and Coles.

FUNDAY NATURAL SWEETS

Mingle Seasoning

Vitadrop

“Our partnership with Ranged has been a game-changer, propelling our national sales to new heights through their expert advice and strategic distribution strategies. Ranged Plus has opened up a world of opportunities for us in export markets. Their specialized services have empowered us to expand our business globally, tapping into exciting international markets. We’re incredibly grateful for the invaluable support both Ranged and Ranged Plus have provided us.”

Daniel Kitay – Founder FUNDAY™ Natural Sweets

“The Ranged Plus team have been integral in helping our business with day to day business advisory, capital raising considerations and ongoing contract reviewal. They have provided (and continue to) essential support services and advisory in strategic areas that our founding team have not had capacity to manage due to the BAU management of Mingles core focuses. Their support has been essential to business risk minimisation for current operations, whilst future proofing us for any expansion activities.”

Adam Morris – CEO Mingle Seasoning

“I feel incredibly fortunate to have had the opportunity to work alongside the outstanding team at Ranged Plus. One of the standout qualities of the team is their unmatched work ethic and unwavering honesty. I could always count on them to deliver their best, going above and beyond to ensure our success.

Working with the team at Ranged Plus felt like a natural extension of our existing partnership with Ranged. Their deep experience in FMCG instilled confidence in our business and played a significant role in gaining the trust of new investors. I cannot recommend the Ranged Plus team enough. They have been an integral part of our journey, and I am incredibly grateful for their hard work, honesty, and genuine support.”

Charles Wood - Managing Director Vitadrop